Modehaus Roth
A family-run fashion retailer with 11 stores in Styria — one platform that connects the shop floor and the web, from live stock to vouchers
Fashion since 1945 — from the family, for the region
Modehaus Roth is a family business that has been dressing Styria since 1945. Today it runs 11 stores with around 180 employees, is a certified training company, and stands for curated fashion for women, men and children — summed up in the slogan "Mode ist Roth".
What sets the house apart is the way it sells: personal styling advice, a VIP club, after-business shopping and a team that knows its customers. Fashion at Roth is an experience, not just a transaction.
The digital presence had to carry exactly that — and at the same time become a working tool for the stores: current stock, reservations and vouchers belong on the web as naturally as the shop window belongs on the high street.
Eleven stores, one truth
A fashion retailer with many stores does not need a brochure website. It needs a platform whose data is right — which piece is in which store today, which voucher is still valid — and that the team can run on its own every day.
A platform for the shop floor and the web
We built Modehaus Roth a complete platform with Next.js — from curated Style-Picks and live stock to reservations, vouchers and an admin area that the team runs itself.
Style-Picks: Curated Outfits
Looks of several pieces instead of an endless product grid — with image and video galleries. Customers get inspired first and find the matching items right away.
Live Stock from the Inventory System
Stock per store is synchronised automatically with the retailer's inventory system. Whoever sees a piece online can count on finding it in the store.
Reserve Online, Try On In Store
Customers reserve a piece in their store of choice. The team confirms in the admin area, and customers are kept informed by email at each step.
Voucher Shop with Online Payment
Vouchers are bought and paid online, in several designs, delivered as PDF or directly by email to the recipient, and redeemable in every store. Existing vouchers were carried over into the new system.
Personal Styling & VIP Club
Appointments for personal fashion advice, the VIP club and after-business shopping — the experiential side of the brand, bookable in a few clicks.
An Admin Area the Team Runs Itself
Reservations, vouchers, appointments, store details, opening hours, job ads, magazine articles and social posts for Facebook and Instagram — maintained by the team, without a developer.
A modern stack for daily operations
Built for operations that never pause: payments, stock synchronisation and monitoring run in the background while the stores do their work.
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More than a website?
Whether retail, trade or a business with several locations — we build platforms that connect your daily operations with the web. Personal, modern, and made in Styria.